Showing posts with label Craft Beer. Show all posts
Showing posts with label Craft Beer. Show all posts

Jul 13, 2007

U.S. House Small Brewers Caucus

Who knew? ...that there was such a cool group in Washington D.C.

House Small Brewers Caucus

As members of Congress who recognize the importance that America's small brewers hold in our communities and their unique contributions to our culture and economy, we formed the House Small Brewers Caucus to provide a forum in which members and staff can learn about the science and art of craft beer and brewing as well as the relevant business, regulatory and societal issues.

Feb 27, 2007

Lazy Magnolia's Indian Summer Spiced Wheat Available Year-Round!

Dear Lazy Magnolia Fans,

We are very excited to announce that Indian Summer is now available year-round throughout the state at all your favorite bars, restaurants and local retailers! Please see attached press release for more information.

Indian Summer is our American Style Wheat Ale spiced with orange peel and coriander. Once a popular seasonal offering, Indian Summer is now available in kegs and party pigs throughout the year.

For an updated list of accounts carrying Lazy Magnolia beer, as well as the latest news and events from Mississippi's Brewery, please check out our website at www.lazymagnolia.com.

Cheers Y'all,

Lazy Magnolia Brewing Company
Kiln, MS.

Feb 23, 2007

Lazy Magnolia in Mobile and Florida

More good news from Lazy Magnolia Brewing Company in today's Sun Herald story (this in addition to a new bottling line).

... "In fact, just yesterday I finalized a contract to go into Mobile and the Panhandle of Florida," said Leslie.

Lazy Magnolia in bottles!

Yes! Looks like it is going to happen. Check out the Sun Herald story.

"...I just put down a deposit on a bottling line on Monday. So that will happen this year..."

Feb 22, 2007

Mississippi needs more craft breweries

Total U.S. Craft Beer Industry Annual Dollar Volume: $4.2 billion

1444 Craft Brewers in the U.S., Only ONE in Mississippi!!!!


Source

Craft beer industry definitions

The craft beer industry is defined by four distinct markets—brewpub, microbreweries, regional craft breweries and contract brewing companies.

CRAFT BREWER: An American craft brewer is small, independent and traditional. Craft beer comes only from a craft brewer.

Small = annual production of beer less than 2 million barrels. Beer production is attributed to a brewer according to the rules of alternating proprietorships. Flavored malt beverages are not considered beer for purposes of this definition.

Independent = Less than 25% of the craft brewery is owned or controlled (or equivalent economic interest) by an alcoholic beverage industry member who is not themselves a craft brewer.

Traditional = A brewer who has either an all malt flagship (the beer which represents the greatest volume among that brewers brands) or has at least 50% of its volume in either all malt beers or in beers which use adjuncts to enhance rather than lighten flavor.


CRAFT BEER : Craft beers are produced with 100 % barley or wheat malt or use other fermentable ingredients that enhance (rather than lighten) flavor. Craft beers only come from craft brewers.

Microbrewery: A brewery that produces less than 15,000 barrels (17,600 hectoliters) of beer per year with 75% or more of its beer off site. Microbreweries sell to the public by one or more of the following methods: the traditional three-tier system (brewer to wholesaler to retailer to consumer); the two-tier system (brewer acting as wholesaler to retailer to consumer); and, directly to the consumer through carryouts and/or on-site tap-room or restaurant sales.

Brewpub: A restaurant-brewery that sells 25% or more of its beer on site. The beer is brewed primarily for sale in the restaurant and bar. The beer is often dispensed directly from the brewery's storage tanks. Where allowed by law, brewpubs often sell beer "to go" and /or distribute to off site accounts. Note: BA re-categorizes a company as a microbrewery if its off-site (distributed) beer sales exceed 75 percent.

Contract Brewing Company: A business that hires another brewery to produce its beer. It can also be a brewery that hires another brewery to produce additional beer. The contract brewing company handles marketing, sales, and distribution of its beer, while generally leaving the brewing and packaging to its producer-brewery (which, confusingly, is also sometimes referred to as a contract brewery).

Regional Brewery: A brewery with an annual beer production of between 15,000 and 2,000,000 barrels.

Regional Craft Brewery: An independent regional brewery who has either an all malt flagship or has at least 50% of it's volume in either all malt beers or in beers which use adjuncts to enhance rather than lighten flavor.

Feb 13, 2007

A Blue Moon Success in Craft Category

Jan 17, 2007 - Coors Brewing Company has filed for label approval with the TTB for a new Blue Moon line extension. Called Blue Moon Spring Ale. According to the application, the beer is an amber wheat ale with kieffer lime leaves and lime peel.


Coors Blue Moon Belgium White Ale has shown tremendous sales growth and has been a rare success for an in-house "craft" beer by one of the major brewers. The brand had double-digit sales growth last year with very little marketing support.

Coors has shown little affiliation with the Blue Moon brand, allowing most consumers to believe Blue Moon is an independently brewed beer. There is no mention of Blue Moon on the coors.com web site, and Coors has supported the brand with very little marketing.

The Blue Moon portfolio has had other seasonal introductions including a pumpkin ale and a winter ale.